Beware of Pixels & Trackers on U.S. Healthcare Websites
The healthcare industry has massively adopted web tracking tools, including pixels and trackers. Tracking tools on user-authenticated and unauthenticated web pages can access personal health information (PHI) such as IP addresses, medical record numbers, home and email addresses, appointment dates, or other info provided by users on pages and thus can violate HIPAA Rules that govern the Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates.
This report offers insights for cybersecurity, compliance, and privacy executives at healthcare organizations, as well as for policymakers and auditors.
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