What’s the Value of Influence and Being a Cybersecurity Influencer?
Jane Frankland
FEBRUARY 10, 2023
The term “influencer” gets thrown around a lot these days, but what does it actually mean? This was a question I was asked by journalists and analysts when I was engaged as an “influencer” for a huge vendor conference recently. In short, an influencer is someone who has the ability to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
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