GUEST ESSAY: A primer on the degrees of privacy tech companies assign to your digital footprints
The Last Watchdog
OCTOBER 13, 2021
Data explicitly provided by the user is considered “zero-party” data. In ecommerce, this commonly comes in the form of a registration, a review, or a purchase. Marketers frequently purchase or share first-party data from another partner organization. Data collection red flags. E-commerce impacted.
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