GUEST ESSAY: A primer on the degrees of privacy tech companies assign to your digital footprints
The Last Watchdog
OCTOBER 13, 2021
In ecommerce, this commonly comes in the form of a registration, a review, or a purchase. Another common scenario in ecommerce is in multi-brand or multi-site situations where the customer profile is shared across sites. Third-party data restrictions primarily impact the marketing, personalization and analytic functions of ecommerce.
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