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Properly secured APIs create an additional layer between the data being transferred and the server. APIs may be leveraged to quickly authenticate users who log in to websites using their social media profiles, for example. Use fine-grain access controls for each API to authenticate users and avoid broken user authentication.
Prioritize protection of patient data Digital marketing in healthcare often involves the collection and storage of sensitive patient information through various channels. Access control is another crucial aspect; only authorized personnel should have access to sensitive patient data.
For eCommerce businesses and all companies that rely on developing a strong consumer reputation built on trust, vigilance and security are key. Institute stringent password policies across all media management platforms , including mandated password complexity, frequent rotation, and multi-factor authentication (MFA).
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