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To comply with California's new data privacy law, companies that collect information on consumers and users are forced to be more transparent about it. More consumerprotection laws will be required. Sometimes the results are creepy. We may need to change the wording on the form.". That's the company's solution.
Given the vast level of tracking and surveillance that technology companies can embed into their widely used products, it is only fair that consumers be informed of how important user data, including information about their every move, is gathered, tracked, and utilized by these companies. The IT giant will pay $9.5 million to D.C.
This concern is echoed by Article 22 of the EU Reg 2016 /679 (“GDPR”): “ The data subject shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her.”.
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