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Inside the DemandScience by Pure Incubation Data Breach

Troy Hunt

Apparently, before a child reaches the age of 13, advertisers will have gathered more 72 million data points on them. I knew I'd seen a metric about this sometime recently, so I went looking for "7,000", which perfectly illustrates how unaware we are of the extent of data collection on all of us.

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Behavioral Analytics in Cybersecurity: Does It Work as Advertised?

eSecurity Planet

By tracking user behavior, as well as anomalies within other parts of a network like servers or routers, companies have more opportunities to stop a data breach before it happens and potentially help save a business millions of dollars. Transparency is key whenever you’re collecting user data. Does UEBA Actually Work?

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New streaming ad technology plays hide-and-seek with gamers

Malwarebytes

A new form of digital advertising is looking to make its way to you courtesy of video gaming. Let’s take a look at how advertising has been used in an Amazon gaming title previously, and see how that could create a frosty reception for any new ad technology. The sliding doors of advertising banners.

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Norway suspends its COVID-19 contact tracing app due to privacy concerns

Security Affairs

Contact tracing technologies played an essential role in the containment of the pandemic in several countries, including South Korea, Singapore, Israel, and other nations. Copyright (C) 2014-2015 Media.net Advertising FZ-LLC All Rights Reserved -->. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->.

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Lumma/Amadey: fake CAPTCHAs want to know if you’re human

SecureList

They purchase advertising slots that redirect users to malicious resources, employing various tricks to achieve infections. Users in Brazil, Spain, Italy, and Russia were most frequently affected. Conclusion Cybercriminals often infiltrate ad networks that are open to all comers.

Adware 124
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Google agreed to settle a $5 billion privacy lawsuit

Security Affairs

According to the lawsuit, the company utilized its advertising technologies and other methods to collect details of users’ site visits and activities, even when individuals were using “private” browsing mode. The IT giant is accused of having collected an unaccountable trove of information.

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Web tracking report: who monitored users’ online activities in 2023–2024 the most

SecureList

This information allows businesses to personalize experiences, improve user engagement, target advertising more efficiently, and measure the performance of their online services. Google Display & Video 360 is a tool for managing advertising campaigns. In third place, with a 9.13% share, is Amazon Technologies.