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New streaming ad technology plays hide-and-seek with gamers

Malwarebytes

A new form of digital advertising is looking to make its way to you courtesy of video gaming. Let’s take a look at how advertising has been used in an Amazon gaming title previously, and see how that could create a frosty reception for any new ad technology. The sliding doors of advertising banners.

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Behavioral Analytics in Cybersecurity: Does It Work as Advertised?

eSecurity Planet

By tracking user behavior, as well as anomalies within other parts of a network like servers or routers, companies have more opportunities to stop a data breach before it happens and potentially help save a business millions of dollars. Transparency is key whenever you’re collecting user data. Does UEBA Actually Work?

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Web tracking report: who monitored users’ online activities in 2023–2024 the most

SecureList

This information allows businesses to personalize experiences, improve user engagement, target advertising more efficiently, and measure the performance of their online services. Google Display & Video 360 is a tool for managing advertising campaigns. In third place, with a 9.13% share, is Amazon Technologies.

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Google agreed to settle a $5 billion privacy lawsuit

Security Affairs

According to the lawsuit, the company utilized its advertising technologies and other methods to collect details of users’ site visits and activities, even when individuals were using “private” browsing mode. The IT giant is accused of having collected an unaccountable trove of information.

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FTC finds social media and video streaming services engaged in vast surveillance of consumers

Malwarebytes

The conclusions seemed to upset the FTC, but we weren’t even mildly surprised: “The amount of data collected by large tech companies is simply staggering. Many of the responding companies relied on selling advertising services to other businesses based largely on using the personal information of their users.

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US Federal Judge Upholds Automakers' Right to Record Texts, Call Logs

SecureWorld News

The automakers argued that their practice was necessary to provide certain features and services, such as hands-free calling and texting, and that customers had consented to the data collection by agreeing to the terms of service when they purchased their vehicles. states specific to a private right of action that allows class actions.

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Oregon Consumer Privacy Act (OCPA)

Centraleyes

The law is particularly relevant for businesses across various sectors—such as retail, finance, technology, and healthcare—that handle consumer data on a large scale. With OCPA’s protections, consumers can enjoy improved data privacy while businesses gain a structured approach to handling data responsibly.